The Advantages of Content Marketing over Traditional Advertising

Here are some of the many benefits content marketing has to offer:

1.Content Marketing provides something of value to customers, whereas traditional ads do not.

Using content tailored to what customers want or need will lead them to spend hours with your content, develop a relationship with your brand, and remain engaging with your products.

2. Content marketing educates customers to the point that they’re ready to purchase your product.

Media-type content such as blog posts and YouTube videos can educate customers to the point that they’re ready to buy your product.

3. Content marketing creates a sense of reciprocity with customers.

If your company is helping the customers becoming better marketers and make more money, they’ll come to a point where they’ll want to buy something from you to pay you back for all of the free content you’ve provided.

4. Content marketing attracts customers for free.

Google ads cost money to bring people to your site once, content is written once, and it can direct traffic to your site for years. In the end, content becomes an asset, but advertising is always an expense.

5. Content marketing creates content that gets shared.

The same customer can share your content 10 weeks in a row. That’s 10 opportunities to reach their network multiplied by the size of their audience. If five people in their audience like the content and share it, the content gets multiplied again.

6. Content marketing provides an SEO benefit.

For every blog/post you publish, you have new content that can be indexed by Google. Without blogs and posts, your website may have 10 pages that can be indexed. After writing one post a week for a year, your website/page will have 52 more pages.

7. Content marketing increases traffic.

Creating new content channels increases the number of visitors. Let’s take podcasts as an example; It enables you to reach a different audience from your audience on Twitter or YouTube, so when you create multiple channels to display your content, you increase the number of traffic sources.

8. Content marketing is highly targeted.

One of the goals of any marketing campaign is to get your message in front of the largest, most targeted audience possible. Every reader doesn’t become a buyer, but some of them will eventually become buyers when the audience is highly targeted.

One of the goals of any marketing campaign is to get your message in front of the largest, most targeted audience possible. Every reader doesn’t become a buyer, but some of them will eventually become buyers when the audience is highly targeted.