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As an entrepreneur and a business owner, in order to reach your audience, you must create a marketing strategy so that you can show your brand, reach your audience, and create long-lasting and ever-present relationships with your audience.

Marketing has stages or steps known as the marketing funnel or the buyer’s journey, by which we mean the path that the customer takes until they buy your product.
The first stage is to create awareness among the customer and introduce them to your products because no one buys a product he does not know, And then create interest by solving a problem that he suffers until reaching action that you want from him, whether it is buying a product or another procedure

But before you start developing a marketing strategy, there are basics that you must Know:

1/conduct a market research

Market research is a key part of developing your market strategy. It is about collecting information that provides an insight into your customer’s thinking, buying patterns, and location.

The process of market research can be done through deploying surveys, interacting with a group of people also known as the sample, conducting interviews, and other similar processes.

Why is market research important?

It helps to determine what the customers need and want. and By understanding the needs of customers, businesses can also forecast their production and sales.

How to Do Market Research:

The first step is to define the problem having a well-defined subject of research will help researchers when they ask questions.

If you are having trouble writing this, simply go about answering the following questions:

  • What is the exact problem that needs to be solved?
  • Where does the problem occur?
  • When does the problem occur or what factors contribute to the occurrence of the problem?

the second thing is to define your sample which is a small number of people that reflect, as accurately as possible, a larger group.

after conducting your research here where the step of data collection appears you start to collect and organize your data in order to analyze them and get the result.

2/Develop your business brand:

branding is a way of distinguishing yourself from competitors, and it’s what makes a memorable impression on consumers.

“A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.” — Neil Parker

After you developed your business plan and conduct your market research here you can start putting your marketing strategies

What Is a Marketing Strategy?

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.{Investopedia}

There are major steps required to develop a well strategic marketing plan:

  • The first thing is to Set your marketing goals. You need to set realistic and measurable goals
  • Conduct a marketing audit is a review of all marketing activities that have occurred in your practice over the past years.
  • Identify a target audience.t is vital to know exactly who you plan to target. Who your target audience is will impact many important decisions that you need to make.
  • Determine a budget

And here are 4 things you can do to promote your business online:

1/Set Up a Google My Business Account:

setting up a Google My Business Account provides three major benefits for companies who rely on local business

  • Your local business is listed on Google maps and search.
  • It’s good for search engine optimization
  • It’s good for when your customers start adding reviews of your business

2/Create An Email Marketing Strategy:

email marketing allows you to build relationships with leads, customers, It’s your opportunity to speak directly to them in their inbox.

3//Build Your Social Media Presence:

In 2020, there are 3.96 billion people actively using social media in the world, Whatever your target audience looks like, you can find them on social media, They help you to connect with the customers, increase your brand awareness, and boost your leads and sales.

4/implement Search Engine Optimization

“search engine optimization.” means the process of improving your site to increase its visibility when people search for products or services related to your business in Google.

Knowing how to market your business is one of the necessary skills that you must learn and apply to ensure the success of the business . But in addition to marketing, there are other skills that you should learn as an entrepreneur. You can read our last article.