249Stratups Open Vacancies

Digital Marketing Specialist

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 Duty Station: Khartoum
 Closing Date: 01 April 2021
 
 
 Background:

As the digital marketing specialist, you will play a role in our success by overseeing critical aspects of our online marketing strategy and reaching maximum views – engagement with our digital platforms and targeted segments (entrepreneurs and Start-ups, Corporates. Etc)As the digital marketing specialist, you will play a role in our success by overseeing critical aspects of our online marketing strategy and reaching maximum views – engagement with our digital platforms and targeted segments (entrepreneurs and Start-ups, Corporates. Etc)


 
 Duties and responsibilities:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute and measure experiments and conversion tests.
  • Work with social media specialists, copywriters, and designers to deliver objectives.
  • Collaborate with internal teams to create execute the plan content, ideas, etc.
  • day-to-day management for websites, landing pages, and optimize user experience, Google Ads accounts, Google analytics, Email marketing, mobile apps, and any other tools.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimizes user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Day-to-day management for all digital platforms such as publishing, campaigns, etc.
  • Any assigned task by your supervisor or marketing and communication manager.

 


 
 Minimum Qualification, Skills, and Experience Required:

Skills:

  • Minimum 1 to 2 years of experience
  • Strong communication skills
  • Familiarity with SEO and Social Management tools and Google ads
  • Strong backgrounds in analytics software and reporting (google analytics and social bakers
  • Good experience in WEB design and website management such as words press and elementor

Education:

Bachelor’s degree in any relevant field, Google online certificates would be a plus.

 

Location: Khartoum
Closing date:  01 April 2021

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Content specialist

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 Duty Station: Khartoum
 Closing Date: 01 April 2021
 
 
 Background:

We are looking for a savvy content specialist to guide and develop the content creation process for our brands.

As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a content specialist, you should show a keen eye for detail and be highly creative.  possess excellent knowledge of consumer and content trends


 
 Duties and responsibilities:
  1. Managing and overseeing our newsletters, magazine, blogs, and YouTube content.
  2. Act as the focal point for 249Startups content, such as video, photos, knowledge…etc.
  3. Ideate and define content goals in coordination with other team members.
  4. Researching content and consumer trends to ensure that content is relevant and appealing.
  5. Developing content strategies to effectively reach the desired target audience and marketing goals.
  6. identifying relevant topics, fact-checking, and analyzing sources to generate information.
  7. Creating content for a variety of platforms including blogs, websites, and social media.
  8. The content specialist must revise the content before publishing.
  9. Ensuring that SEO and SMO strategies are effectively implemented.
  10. Managing content calendars and ensuring that the content remains consistent across all platforms and assuring its quality.
  11. Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
  12. Collaborating with other teams such as the programs department, business development, and research, and other departments to collect needed content and data.
  13. Tracking consumer and content analytics and generating reports and presentations.
  14. Keeping up to date with content trends, consumer preferences, and advancements in technology.
  15. A content specialist can write and suggest new written and visual content.

 

 


 
 Minimum Qualification, Skills, and Experience Required:

Content Specialist Requirements:

 

  1. Bachelor’s degree in English, literature, journalism, marketing, communications, or relative field.
  2. Having 1-3 years of experience in content creation, marketing, communications, or similar vacancies.
  3. A portfolio of published work if available.
  4. Familiarity with content management systems such as WordPress, and Joomla would be an extra point.
  5. Good knowledge of content and layout design tools can be a plus.
  6. Excellent computer skills with MS Office and Google Suite.
  7. Good knowledge of various content platforms such as social media, blogs, and print media.
  8. Strong understanding of content practices such as SEO, SMO, and PPC.
  9. Excellent written and verbal communication skills in English and Arabic, displaying a strong knowledge of English grammar and the ability to create clear, engaging, and informative text.
  10. The ability to keep abreast of content and consumer trends and advancements in technology.
  11. Organizational skills, organized and efficient, content specialists maintain calendars and juggle deadlines, keeping track of content throughout the editorial process and ensuring that work is submitted on time.
  12. Good Marketing knowledge, understand how to market their content, and being familiar with industry trends, and using the appropriate strategies to draw in consumers.
  13. Eye for presenting visual material when necessary.

Location: Khartoum

Closing date:  01 April 2021

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